ZeroDay Gives Back with Cherishburg Initiative

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When ZeroDay Brewing Company overtook Riverfront Park with their Kipona Beer Garden this past Labor Day weekend, they introduced a new beer for the celebration — Cherishburg Pale Ale.

Starting this weekend, the beer inspired by a hashtag will be the center of a new initiative that ultimately gives back to the City.

zeroday cherishburg

Zeroday hosts the Cherishburg Pale Ale Kick Off Party at 7 p.m. Friday, Oct. 7 at The Midtown Tavern.

This will be the first tapping of Cherishburg Pale Ale outside of Zeroday’s taproom. It kicks-off the brewery’s “Cherishburg Initiative.”

“Theo and I wouldn’t have been able to open Zeroday without the people who supported and believed in us financially,” said Brandalynn Armstrong, co-owner of ZeroDay. “We wanted an opportunity to give back while focusing on strengthening the city we love.”

Zeroday will reinvest a portion of Cherishburg Pale Ale beer sales into the Cherishburg Grant. The funds will be dispersed annually to eligible parties including nonprofit entities, educational institutions, businesses or individuals looking to make their mark in the City of Harrisburg.

»» More details on when and how to apply to for the grant will be available following kick-off.

The Beer

Cherishburg Pale Ale is the latest in Zeroday Brewing Co.’s lineup of beers. It joins Mango Hab, Cheap Date, Dolce Vita and Critical Condition as a year-round staple.

This hoppy pale ale clocks in at 5.5% ABV. The balance of crisp hop bitterness and flavor makes this a refreshing choice any time of the year. It’s a beer that likely will become a new “go-to” in Harrisburg bars and restaurants.

Look for Cherishburg Pale Ale on tap in the Zeroday tasting room now and at Midtown Tavern starting Friday.

Sara Bozich
Author: Sara Bozich

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