Some college courses end with a final paper or test, or — in the case of HACC’s Brewing Sciences Certificate program — it ends with a beer.
#HACCbrew 2018 is the culmination of HACC’s Brewing Sciences Certificate program designed to teach local beer enthusiasts what it takes to brew and market craft beer. Students range from hobbyist homebrewers to those with professional goals, and many in-between.
For the second year now, the class of budding brewers teamed up with ZerØday Brewing Co. to put their knowledge to the test, and this year’s beer is set to release at 12 p.m., Saturday, March 3 at Zeroday Øutpost at Broad Street Market.
From an idea to cans
The students started out by deciding as a class on the beer style they’d brew. Then, they worked together to come up with the flavor profile.
A large part of the Brewing Science Program involves how to source ingredients.
The students decided that supporting local agriculture was important to them, so coming up with a recipe that was PA Preferred was a no-brainer. They sourced ingredients from Double Eagle Malt in Huntingdon Valley and Bedillion Honey Farm in Hickory, Pa.
After deciding on the style and recipe, the students were sent their own ways to come up with a game plan on how to sell the beer.
Each student presented their marketing ideas in a “Shark Tank” style format to a group of brewing industry professionals, HACC educators, and a graphic designer.
The winner: Hoppily Yours
Hoppily Yours is a PA Preferred IPA brewed with local Black Locust Honey. This year, #HACCbrew will be available in cans, making it the first-ever PA Preferred beer to be offered in cans and available outside of its home brewery.
Not only did the class dream up the style, but they got dirty in the ZerØday brewhouse and let brewers Theo and Hannah take the night off.
From grain to can, this project was all hands on deck from the students.
Cans will be available for purchase at Zeroday Øutpost the day of the event, their taproom on Reily St., and some select local beer stores.
Keeping it local, Bart Kominski of Kollision Media also worked with the students to come up with the design for the can.